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They also name it the 'next generation' brand challenges, consumer needs and packaging innovations, which are transforming the packaging industry. 
Market intelligence agency Mintel did some research to the trends of 2017 and the impact of all involved packaging suppliers. They reveald 5 key trends for 2017:

1. The (re)union of package structure and branding
2. The face and role of packaging online
3. Packaging gets smart, Active and Intelligent
4. The experience of packaging
5. Extend my brand

In particular the role of the growing online business and 'the experience of pacakaging' covers an important role for die making. 

You can easily >>download the packaging trends at the website of Mintel.